SMN December Newsletter

Updated: Dec 20, 2019


SOUND MARKETING NEWS

Is Your Marketing In Focus For 2020?

Don't have your 2020 marketing plan in place? Don't worry, you're not alone. So your plan starts in February instead of January, that's considerably better than finishing the year with nothing at all. Avoid the risks of reactive marketing, have a plan!


50% of all small businesses do not have a marketing plan. When you consider only 30% of small businesses succeed past year 5, it is vital to have a plan that works within your budget, accomplishes goals on a monthly, quarterly and yearly basis, and provides a growth platform for your business.

Below you will find some helpful DIY Marketing tips, as well as insight into what the major advertising agencies are paying attention to. Make sure you have a leg up on the competition. Make sure 2020, is your best year ever!


DIY MARKETING CORNER

5 Email Marketing Tips

By Megan Totke

Studies have shown that email marketing offers businesses $44 for each $1 spent. For some perspective, consider that influencer marketing makes $6.50 for every dollar spent.  And Google Pay Per Click ads get you only about $2 for every dollar spent. Read More...

Your Digital Brand

By Ivana Taylor

For any business, the goal is to establish a recognizable name, color, logo, design, and outlook that serves as a unique identity of a product or service. Which is why, curating your digital brand identity on social media is important. Read More...


NATIONAL MARKETING NEWS

No Frills: Consumers Just Want the Basics from Voice Assistants

By Steve Heisler

Amazon’s Alexa and other voice assistants have seen recent spikes in usage rates. According to predictions made by eMarketer, 111.8 million Americans (33.8% of the total population) will use a voice assistant in 2019 at least monthly, accounting for 39.4% of internet users. Read More...

The Most Effective Ways to Promote Customer Feedback

By Sarah Steimer

The age of ratings and reviews was arguably ushered in by Amazon. The company has perfected the art, implementing a standard five-star rating system that allows customers to post photos and videos of products, and even making reviews searchable for those with a specific question or concern. Read More...

Need Some Help Getting Started?

Whether you're looking for someone to help you get started on the right foot or are searching for someone to help you run your marketing on a monthly basis, working with a professional can really help your business prosper. Make sure you're getting a return on your marketing investment, talk with a marketing expert! Read More...

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